Education
University of Oklahoma - Gaylord College of Journalism & Mass Communication
Ph.D. in Mass Communication, Expected May 2025
Aug 2021 to present
Boston University - College of Communication
Master’s in Public Relations
Sept 2016 to Sept 2017
Nebraska Wesleyan University
Bachelor’s in Communication Studies
Aug 2012 to May 2016
Research Publications
Moore, J., Cox, E. S., & Wagnitz, M. (2024). #BetterTogether: Examining race-related crisis communication on a university campus. Journal of Applied Communication Research. https://doi-org.ezproxy.lib.ou.edu/10.1080/00909882.2024.2370775
Conference Presentations and Papers
[Accepted for Presentation] Moore, J., Cox, E. S., & Persad, V. (2024, August 8-11). Thoughts and prayers…more such deaths will occur: Effects of combining organizational social media mourning for public tragedies with corporate social advocacy [Poster Presentation]. 107th annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Philadelphia.
[Accepted for Presentation] Cox, E. S. (2024, August 8). Teaching persona creation through e-sports. Graduate Teaching Excellence Panel. 107th annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Philadelphia.
[Accepted for Presentation] Cox, E. S. (2024, August 8). Nothing Wrong with a Little (in-class) Competition: Understanding the Esports Fan through Persona Creation and an Interactive Tournament. Graduate Student Showcase.107th annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Philadelphia.
Cox, E.S. (2024, March 14-16). Why did we lose? An analysis of paracrisis management in collegiate football post-game press conferences [Conference Paper]. International Association for Communication & Sport 2024 Summit, Los Angeles, CA.
Persad, V., & Cox, E. S. (2024, March 7-9). “I’m an AI, trust me”: Measuring the impact of organizational AI initiatives on the organization-public relationship [Conference Paper]. International Public Relations Research Conference, Orlando, FL.
Eschbach, A., & Cox, E. S. (2023, November 16-19). On-field rivalries going face-to-face online: Intergroup communication of sports rivals in a digital community [Conference Paper]. National Communication Association Annual Convention, Washington, D.C.
Cox, E. S. (2023, August 7-10). “Pro Golf’s Civil War”: Applying Paracrisis Communication & Situational Crisis Communication Theory to the PGA’s Response Strategies [Conference Paper]. Association for Education in Journalism and Mass Communication Conference, Washington, D.C.
Cox, E. S. (2023, March 2-4). A Brand-New Opportunity: Student-Athletes’ Brand Image in the age of NIL [Conference Paper]. International Public Relations Research Conference, Orlando, FL.
Moore, J., & Cox, E. S. (2023, March 2-4). Combating Misinformation: Understanding Social Media User Perceptions of Responsibility [Conference Paper]. International Public Relations Research Conference, Orlando, FL.
Moore, J., Cox, E. S., & Wagnitz, M. (2022, November 12). When your university is in the news for the wrong reasons: Discourse of renewal applied to racist actions by students and retrospective outlook of campus community [Conference Paper]. PRSA Educators Academy Summit, Dallas, TX.
Moore, J., Meux, A., & Cox, E. S. (2022, May 26-30). From “It’s Not Your Place!” to “I’m Just Not Comfortable Seeing It”: Understanding intergroup grief policing of social media mourning [Conference Paper]. International Communication Association Conference, Paris, France.
Cox, E. S. (2022, March 3-5). "Make it quick": A thematic analysis of a post-game press conference from the Tampa Bay Buccaneers [Conference Paper]. International Public Relations Research Conference, Orlando, FL.
Book Chapters
Cox, E. S., Persad, V., & Newcombe, K. (in production). Public relations theory. In J. Moore (Ed.), Public Relations: Principles, Origins, and Practice.
Carstarphen, M. G., Cox, E. S., Tapia, M., & Frisby, C. (in production). Media Relations & PR Writing. In J. Moore (Ed.), Public Relations: Principles, Origins, and Practice.
Speaking Engagements
Promoting “Sportsball”: How Our Favorite Athletes and Teams Communicate, April 2024, Annual Lecture on Communication in the Modern World, Nebraska Wesleyan University
Public Relations Student Society of America, University of Oklahoma Chapter
April 2023, Topic: Overview of Entertainment Public Relations and Working in an Agency
Grants
Gaylord College Graduate Research Grant | $980
Academic Employment
University of Oklahoma - Gaylord College of Journalism & Mass Communication
Instructor of Record
Public Relations Research, Fall 2024
Sports Promotion, Spring 2024
Research Assistant to Dr. Jensen Moore
Fall 2021 to Present
Teaching Assistant to Prof. Carla Holmes - PR Writing, PR Campaigns (Capstone), and Race, Gender, Class, and Media
Fall 2023
Teaching Assistant to Dr. Jensen Moore - Social Media Strategies
Spring 2023
Research Assistant to Dr. Jeong-Nam Kim
Fall 2022
Research Assistant to Dr. Doyle Yoon
Fall 2021 - Spring 2022
Boston University - College of Communication
Teaching Assistant - COM CO 101
Fall 2016 & Spring 2017
Assisted with the introduction communication course for new students to the College of Communication. Led a discussion group of 25 students each week which focused on reviewing class concepts, learning APA style, and preparing for semester exams.
Professional Employment
Freelance Publicist
April - September 2022, May - August 2023 [10 months]
Consult on projects and provide media relations assistance, primarily within entertainment.
Write press materials, including project pitches, press releases, key messages, bios and corporate messaging, etc.
MPRM Communications, Account Executive
May 2017 - June 2021
Managed and executed multiple publicity campaigns for a wide variety of entertainment clients, including Netflix, Showtime, NBC, TV One, and more.
Formed working relationships with influential journalists and media contacts within the entertainment area that led to prominent client press placements.
Supervised and trained 1-2 interns and 2-3 account assistants/coordinators at a time.
Previous positions held: Account Coordinator, Account Assistant, Publicity Intern
Service
Discipline Service
AEJMC Commission on Graduate Education, Board Member [2023 – Present]
AEJMC Sports Communication Interest Group, Graduate Student Representative [2023-Present]
PRSA Educator's Academy, Graduate Student Committee Member [2023 – Present]
AEJMC Mid-Winter Conference, Discussant & Moderator [March 2024]
AEJMC Mid-Winter Conference, Moderator [March 2023]
Reviewer
AEJMC [2024], Sports Communication Interest Group & Commission on Graduate Education
AEJMC Midwinter Conference [2024], Commission on Graduate Education
Institution Service
Gaylord College Faculty Graduate Committee, Doctoral Representative [2022-Present]
Gaylord College Graduate Student Association, President [2023-Present]
Graduate College Academic Appeals Committee [2023-2024]
University of Oklahoma Graduate Student Senate, Public Relations Chair & Senator [2022-2023]
Affiliations
Association of Education in Journalism and Mass Communication [Public Relations Division, Sports Interest Group, & Commission on Graduate Education]
International Association for Communication & Sport
National Communication Association [Public Relations & Sports Communication]
Public Relations Society of America [Oklahoma City Chapter & Educators Academy]
References
Available upon request